Societe Generale has created a new digital office within its global banking and investor solutions division and appointed Alain Fischer to run it as chief digital officer.
In the newly-created position, Fischer will be responsible for defining digital strategy and for encouraging the use of digital solutions in global banking and investor solutions. He will report to Didier Valet, head of global banking and investor solutions.
Fischer has been at Societe Generale since 2007, when he joined the corporate and investment banking cash equity team as global head of projects and organisation. He later became global head of projects and organisation, and in 2013, was made global head of e-business for global markets.
The new digital office will coordinate on products related to digital transformation, will contribute to investment strategy in working with external platforms, and promote consistency in digital initiatives.
Valet said: “Digital technology is impacting the way we interact with clients and serve them, providing a world of opportunities to innovate while deeply transforming our businesses. In order to bring more value to our clients and maintain our competitiveness, we are accelerating our digital transformation to be more agile in a changing environment.”
Fischer said. “The digital office will enable us to go further in simplifying our architecture and tools, and delivering customised web services with unique access points and optimised interfaces to all users.”
“With these key principles, we will enhance the user experience and deliver innovative tailored services to our clients while monitoring technological developments which could support the transformation of our businesses.”
